Social Media is a News Source

There was a time when I would watch the 10 o’clock news just like my mom and generations of other older people who feel that television news is the best way to obtain the important stories of the day.

Now, I’m lazy and can’t be bothered with the day-to-day dramas and sagas of the world. Consuming too much of it tends to weigh my soul down. So, I like to get my news second hand from the people of the internets, also known as Instagram. I love how easily browsable it is. …


Lots of gyms and other fitness companies claim to offer their members a supportive fitness community that will help them to succeed in their weight loss goals. This usually just means they have social profiles on Facebook and Instagram that members can follow to read motivational posts and promotional announcements.

For me, this doesn’t provide the sense of community I need to commit to a weight loss journey.

During my search for a fun online fitness program that I could make a consistent part of my daily routine, I discovered Afrifitness.

For less than I would pay per month for…


Every book lover has at some point formed a book club amongst their friend group or joined one by some other means. I was once an ambitious book club member, but the group was disappointingly dissolved. While some members read the chosen book and were ready and willing to discuss events from cover to cover, others just came to feast on the snacks and wine.

So, I’ve been thinking, during this socially distanced pandemic, how could an age-old tradition of book discussion be transformed into a flourishing digital network of book loving friends?

To start, defining the community as a…


Are you like me and thinking of starting a community page on Facebook and are unsure of how to proceed? Well, a major component in of your decision making will be choosing whether to create an open or closed community.

So, let’s go over a few pros and cons so that you can move on and start developing meaningful and rewarding connections online.

To begin, an example of an open community is a Facebook group page. Anyone can join once they have requested membership and answered a few relevant vetting questions.

A closed community would be comparable to a Patreon…


Who doesn’t enjoy having a lengthy catalog of commercial jingles in their head that can be belted out at a second’s notice?

Folger’s classic jingle is currently being used for an ad featured on Hulu. The other day upon hearing that familiar theme music, I suddenly proudly sang:

The best part of waking up…is Folgers in your cup!”

I’m not a heavy coffee drinker, I usually prefer tea, however, there is no way I could ever forget this big coffee brand’s legendary slogan. …


New Social Media Apps Means Fun for Some, but Tough Decisions for Marketers

It seems that new social media platforms pop up every 5 minutes, so many, that I’m not even familiar with those that haven’t reached mainstream and been enthusiastically promoted by the masses. However, just as easily as new social media platforms are created, they can quickly be forgotten if they aren’t constantly improved with fun new features. Also, social platforms can simply be rejected due to some type of ethical or racial misstep. Hey Snapchat, that last misstep was a shoutout to you. …


With Purpose and Strategy, Social Media Can Broaden a Cultural Movement

Over the last several years, many African American women have made the life-changing decision to accept their natural curly hair. From this, a natural hair movement arose as these women no longer sought products that would turn their crowns of coiled tendrils into the malleable and bone-straight tresses adopted by our mothers and grandmothers. Instead, many of today’s generations of African American women seek products and guidance from other like-minded hair naturalists that will nourish and strengthen their hair as it truly is.

It is no surprise to me…


While I don’t wish for your holidays this year to be anything but wonderful, especially after the year that we have all been struggling through, but let’s imagine that while cooking your Thanksgiving turkey, your oven bursts into flames. The fire quickly grows out of control and you realize your fire extinguisher is no match for its greedy flames that have already started to incinerate your kitchen cabinets. Your first instinct, after your fire extinguisher fails, is to dial 911 and your reasoning would be because, once the well-trained and equipped firefighters arrive, they will be able to stop the…


Before I started my coursework in the Digital Strategy graduate program at the University of Florida, I could only imagine what my future job as a marketing professional would be like. After nine weeks of courses, I’m starting to frame a more detailed picture. Although the number of likes, comments, and shares are positive interactions that I would love to see in response to the creative content I’ve contributed, I realize there is much more that will be expected.

For any businesses, the whole point of establishing a presence online is to form a strong connection with their audience that…


Remember when memes were the social media content type that received viral distribution? If I hadn’t seen the latest meme being discussed among my friend group, I felt like I was missing out. It was a joyous time when memes became inside jokes and you couldn’t join the fun if you weren’t actively enjoying them on social media.

Well, now that the popularity of memes has died down a bit, the rotation of hilarious and trendy videos has gained popularity on social platforms. Globally, videos will make up 80% of all online traffic by 2021. Prerecorded or live, video is…

Kristin Hawthrone

pharmacy technician, aspiring writer, and student of digital strategy

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